A kinder way to give
Leave something that lasts.
Most of us mean to sort it out. We don’t. Then it’s left to the people we love — at the worst possible time — to guess what we’d have wanted.
It doesn’t have to be like that.
The problem
The problem nobody likes to talk about
Most of us mean to write a Will — and most of us never quite do. Even those who manage it rarely include a cause they care about. Not because they don’t want to, but because the whole process feels cold, complicated, and final.
Meanwhile, a great deal of wealth is changing hands as an older generation passes on. Almost none of it is set up to do any lasting good.
We think that’s a waste. And we think it’s fixable.
The idea
A simpler way to give something back
when I die is a new way to leave part of what you have to causes you believe in — decided once, in plain language, and built to hold.
No jargon. No suited salesperson. No fifty-page document you’ll never open again.
You make one clear decision. We handle the rest.
How it works
Four steps. That’s it.
01
Choose what matters to you
Pick the area you want to support. No need to research individual charities or guess which will still be around in twenty years — you choose a direction, and we keep it pointed at organisations doing serious, accountable work.
02
Decide how much
Give during your lifetime, leave a percentage in your Will, or both. You stay in control, and you can change your mind whenever you like.
03
Make it official
We guide you through a proper, legally valid Will — and because UK law still requires a signature and two witnesses in person, we send you a clear, step-by-step pack so you get it right the first time.
04
Know it’ll hold
Your decision is recorded properly, so the people you love aren’t left guessing — and the causes you chose actually receive what you meant for them.
Where it goes
Choose your focus
Back one, or split across several.
People
Global health and the fight against extreme poverty — work with strong evidence behind it.
The Planet
Climate solutions, environmental protection, and restoring the natural world.
The Future
Protecting the long-term — from pandemic prevention to the responsible development of new technology.
Closer to Home
Tackling the cracks in modern Britain — child poverty, housing, and young people’s mental health.
Final list and the organisations behind each focus will be confirmed before launch.
Our promises
Honest by design
You stay in control
Change your giving, your amounts, or your mind — any time.
No hidden costs
We’ll be clear about what anything costs, before you pay it.
Your details stay yours
We will never sell or share your personal information.
Done properly
Wills, money and giving are things you get right or not at all — so we’re building this carefully, with the right legal and financial checks in place.
Why now
Why now
Giving shouldn’t be something you put off until it’s too late to do well. The earlier you make the decision, the more good it can do — and the less weight you leave on the people sorting things out after you’re gone.
This isn’t about money. It’s about meaning something after you’re no longer here to say it yourself.
Coming soon
We’re not live yet
We’re building when I die carefully, and we’d rather do it properly than rush it.
Leave your email and we’ll tell you the moment it’s ready. No spam. No pressure. Just one message when there’s something worth seeing.
Good questions
Questions you might have
Is this a real Will?
Yes — when we launch, you’ll create a legally valid UK Will. We’ll be completely clear about how it works and what’s involved before you commit to anything.
Do you take a cut of my donation?
When you give during your lifetime, 100% of your donation goes to the cause — the small card-processing fee is shown as an optional tip, so you decide. On gifts left in a Will, we take a small, transparent fee [fee] to keep the platform running, and we’ll always show it clearly before anything is agreed.
What if I change my mind?
You can update or cancel your giving whenever you like. Nothing is locked.
Can I give now, not just in my Will?
Yes — you’ll be able to give during your lifetime, leave something in your Will, or do both.
Who’s behind this?
[Company / team — placeholder]
Leave something that lasts.
Built in the UK. More to come soon.